Ausschreibung: Werbe- und Marketingdienstleistungen - DE-Bodenheim
Werbe- und Marketingdienstleistungen
Dokument Nr...: 204707-2020 (ID: 2020050409101217824)
Veröffentlicht: 04.05.2020
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  DE-Bodenheim: Werbe- und Marketingdienstleistungen
   2020/S 86/2020 204707
   Auftragsbekanntmachung
   Dienstleistungen
   Rechtsgrundlage:
   Richtlinie 2014/24/EU
   Abschnitt I: Öffentlicher Auftraggeber
   I.1)Name und Adressen
   Offizielle Bezeichnung: Deutsches Weininstitut
   Postanschrift: Platz des Weines 2
   Ort: Bodenheim
   NUTS-Code: DEB3J
   Postleitzahl: 55294
   Land: Deutschland
   E-Mail: [6]vergabe@deutscheweine.de
   Internet-Adresse(n):
   Hauptadresse: [7]http://www.deutscheweine.de
   I.2)Informationen zur gemeinsamen Beschaffung
   I.3)Kommunikation
   Die Auftragsunterlagen stehen für einen uneingeschränkten und
   vollständigen direkten Zugang gebührenfrei zur Verfügung unter:
   [8]https://www.evergabe-online.de/tenderdetails.html?id=323995
   Weitere Auskünfte erteilen/erteilt die oben genannten Kontaktstellen
   Angebote oder Teilnahmeanträge sind einzureichen elektronisch via:
   [9]https://www.evergabe-online.de/tenderdetails.html?id=323995
   I.4)Art des öffentlichen Auftraggebers
   Einrichtung des öffentlichen Rechts
   I.5)Haupttätigkeit(en)
   Andere Tätigkeit: Marketing
   Abschnitt II: Gegenstand
   II.1)Umfang der Beschaffung
   II.1.1)Bezeichnung des Auftrags:
   Organisation of a Marketing Programme for German Wine in Hong Kong (Lot
   1) and Taiwan (Lot 2)
   Referenznummer der Bekanntmachung: DWI 2020-15
   II.1.2)CPV-Code Hauptteil
   79340000
   II.1.3)Art des Auftrags
   Dienstleistungen
   II.1.4)Kurze Beschreibung:
   The German Wine Institute (DWI) is looking for an agency/service
   provider for the years 2021-2024 in Hong Kong (Lot 1) and Taiwan (Lot
   2) to develop and execute public relations and marketing activities in
   line with the goals set forth in the German Wine Institute's marketing
   strategy.
   The aims of the marketing programme include raising consumers' interest
   in German wines in Hong Kong (Lot 1) and Taiwan (Lot 2) and increasing
   and consolidating sales of German wine products. The agency must have
   an excellent network of contacts in its respective foreign market to
   collaborate with the DWI, particularly with regard to the beverage/wine
   trade, gastronomy and the media, as well as contacts to local
   administration, businesses and service providers.
   II.1.5)Geschätzter Gesamtwert
   Wert ohne MwSt.: 248 000.00 EUR
   II.1.6)Angaben zu den Losen
   Aufteilung des Auftrags in Lose: ja
   Angebote sind möglich für alle Lose
   Maximale Anzahl an Losen, die an einen Bieter vergeben werden können: 2
   II.2)Beschreibung
   II.2.1)Bezeichnung des Auftrags:
   Organisation of a Marketing Programme for German Wine in Hong Kong
   Los-Nr.: 1
   II.2.2)Weitere(r) CPV-Code(s)
   79340000
   II.2.3)Erfüllungsort
   NUTS-Code: DE
   Hauptort der Ausführung:
   Hong Kong.
   II.2.4)Beschreibung der Beschaffung:
   Within the scope of public relations work and marketing activities the
   service provider shall, upon separate order by the DWI, perform the
   tasks specified in the Appendix A 2. Tender specifications of the
   tender documents. These services will be put forward based on the DWIs
   general strategy and may vary from year to year depending on budgets
   defined for the Hong Kong market.
   In particular, the service provider shall perform the following tasks:
   (a) Media relations/trips to Germany
   Invitations, travel arrangements and possible accompanying of media
   trips for the Hong Kong media, sommeliers and retailers to the
   wine-growing regions of Germany.
   (b) Press conferences in relation to current events
   Selection of journalists, invitation, preparation of information packs
   and rooms, hosting of the conference and assisting the DWI in
   discussions with media representatives.
   (c) Events/presentations
   Organisation of events (including e.g. trade fairs, online events,
   etc.) for the media, sommeliers, beverage retailers, restaurateurs,
   consumers, etc. upon suggestion by the service provider or the client
   (e.g. ProWine Asia in Hong Kong, Vinexpo Hong Kong, etc.), including
   any necessary or useful accompanying measures for the events such as
   creating and producing advertising materials, organising accompanying
   seminars, etc. The theme, the venue, the type of event and, if
   necessary, the German wines to be presented at the venue shall be
   agreed with the client beforehand. The service provider shall undertake
   the promotion, organisation and management of the event, including the
   provision of translation services, if necessary.
   (d) Seminars
   Coordination of seminars (e.g. classroom teaching, eLearning, etc.)
   with e.g. local wine schools to spread knowledge about German wine
   including the procurement of wine in Hong Kong.
   (e) Other marketing activities
   By arrangement, the service provider undertakes to carry out further
   marketing activities to be specified by the client with a view to
   increasing interest in German wines and/or increasing or consolidating
   sales of German wine products. The service provider also undertakes to
   carry out, by arrangement, general promotion activities (please refer
   to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014), which may
   be co-financed by the European Union and/or other national structural
   funds. Those general promotion programmes may include marketing
   activities for other eligible agricultural products, which then will
   also be marketed by the Service Provider within these promotion
   programmes.
   II.2.5)Zuschlagskriterien
   Die nachstehenden Kriterien
   Qualitätskriterium - Name: 1.1) Presentation of the implementation
   concept / Gewichtung: 25
   Qualitätskriterium - Name: 1.2) Timetable and cost planning /
   Gewichtung: 10
   Qualitätskriterium - Name: 1.3) Accompanying events/supporting
   programme / Gewichtung: 10
   Qualitätskriterium - Name: 1.4) Marketing and public relations
   activities / Gewichtung: 5
   Qualitätskriterium - Name: 2.1) Qualification of the staff involved in
   disseminating knowledge about wine / Gewichtung: 20
   Preis - Gewichtung: 30
   II.2.6)Geschätzter Wert
   Wert ohne MwSt.: 160 000.00 EUR
   II.2.7)Laufzeit des Vertrags, der Rahmenvereinbarung oder des
   dynamischen Beschaffungssystems
   Beginn: 01/01/2021
   Ende: 31/12/2021
   Dieser Auftrag kann verlängert werden: ja
   Beschreibung der Verlängerungen:
   The term of the framework agreement is 1 year. The framework agreement
   is renewed for a further year in each case unless the client or service
   provider terminates the agreement in writing 3 months before the expiry
   date. The maximum duration of the framework agreement is 4 years.
   Accordingly, the framework agreement shall end on 31 December 2024
   (planned) at the latest.
   II.2.10)Angaben über Varianten/Alternativangebote
   Varianten/Alternativangebote sind zulässig: nein
   II.2.11)Angaben zu Optionen
   Optionen: nein
   II.2.12)Angaben zu elektronischen Katalogen
   II.2.13)Angaben zu Mitteln der Europäischen Union
   Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm,
   das aus Mitteln der EU finanziert wird: nein
   II.2.14)Zusätzliche Angaben
   II.2)Beschreibung
   II.2.1)Bezeichnung des Auftrags:
   Organisation of a Marketing Programme for German Wine in Taiwan
   Los-Nr.: 2
   II.2.2)Weitere(r) CPV-Code(s)
   79340000
   II.2.3)Erfüllungsort
   NUTS-Code: DE
   Hauptort der Ausführung:
   Taiwan.
   II.2.4)Beschreibung der Beschaffung:
   Within the scope of public relations work and marketing activities the
   service provider shall, upon separate order by the DWI, perform the
   tasks specified in Appendix A 2. Tender specifications of the tender
   documents. These services will be put forward based on the DWIs
   general strategy and may vary from year to year depending on budgets
   defined for the Taiwanese market.
   In particular, the service provider shall perform the following tasks:
   (a) Media relations/trips to Germany
   Invitations, travel arrangements and possible accompaniment of trips
   for the Taiwanese media, sommeliers, retailers, educators, etc. to the
   wine-growing regions of Germany.
   (b) Press conferences in relation to current events
   Selection of journalists, invitation, preparation of information packs
   and rooms, hosting of the conference assisting the DWI in discussions
   with media representatives.
   (c) Events/presentations
   Organisation of events (including e.g. trade fairs, online events,
   etc.) for the media, sommeliers, beverage retailers, restaurateurs,
   consumers, etc. upon suggestion by the service provider or the client
   (e.g. Riesling Weeks, etc.) including any necessary or useful
   accompanying measures for the events such as creating and producing
   advertising materials, organising accompanying seminars, etc. The
   theme, the venue, the type of event and, if necessary, the German wines
   to be presented at the venue shall be agreed with the Client
   beforehand. The service provider shall undertake the promotion,
   organisation and management of the event, including the provision of
   translation services, if necessary.
   (d) Seminars
   Coordination of seminars (e.g. classroom teaching, eLearning, etc.)
   with e.g. local wine schools to teach about German wine including the
   procurement of wine in Taiwan.
   (e) Other marketing activities
   By arrangement, the service provider undertakes to carry out further
   marketing activities to be specified by the client with a view to
   increasing interest in German wines and/or increasing or consolidating
   sales of German wine products. The service provider also undertakes to
   carry out, by arrangement, general promotion activities (please refer
   to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014), which may
   be co-financed by the European Union and/or other national structural
   funds. Those general promotion programmes may include marketing
   activities for other eligible agricultural products, which then will
   also be marketed by the service provider within these promotion
   programmes.
   II.2.5)Zuschlagskriterien
   Die nachstehenden Kriterien
   Qualitätskriterium - Name: 1.1) Presentation of the implementation
   concept / Gewichtung: 25
   Qualitätskriterium - Name: 1.2) Timetable and cost planning /
   Gewichtung: 10
   Qualitätskriterium - Name: 1.3) Accompanying events/supporting
   programme / Gewichtung: 10
   Qualitätskriterium - Name: 1.4) Marketing and public relations
   activities / Gewichtung: 5
   Qualitätskriterium - Name: 2.1) Qualification of the staff involved in
   disseminating knowledge about wine / Gewichtung: 20
   Preis - Gewichtung: 30
   II.2.6)Geschätzter Wert
   Wert ohne MwSt.: 88 000.00 EUR
   II.2.7)Laufzeit des Vertrags, der Rahmenvereinbarung oder des
   dynamischen Beschaffungssystems
   Beginn: 01/01/2021
   Ende: 31/12/2021
   Dieser Auftrag kann verlängert werden: ja
   Beschreibung der Verlängerungen:
   The term of the framework agreement is 1 year. The framework agreement
   is renewed for a further year in each case unless the client or service
   provider terminates the agreement in writing 3 months before the expiry
   date. The maximum duration of the framework agreement is 4 years.
   Accordingly, the framework agreement shall end on 31 December 2024
   (planned) at the latest.
   II.2.10)Angaben über Varianten/Alternativangebote
   Varianten/Alternativangebote sind zulässig: nein
   II.2.11)Angaben zu Optionen
   Optionen: nein
   II.2.12)Angaben zu elektronischen Katalogen
   II.2.13)Angaben zu Mitteln der Europäischen Union
   Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm,
   das aus Mitteln der EU finanziert wird: nein
   II.2.14)Zusätzliche Angaben
   Abschnitt III: Rechtliche, wirtschaftliche, finanzielle und technische
   Angaben
   III.1)Teilnahmebedingungen
   III.1.1)Befähigung zur Berufsausübung einschließlich Auflagen
   hinsichtlich der Eintragung in einem Berufs- oder Handelsregister
   Auflistung und kurze Beschreibung der Bedingungen:
    cover letter, including the mention Organisation of a marketing
   programme for German Wine in Hong Kong and Taiwan and specifying the
   lot(s) in respect of which the proposal is being submitted, dated and
   signed by the candidates duly authorised representative.
    Self-declaration in accordance with §§ 123, 124 GWB (German Act
   Against Restraints of Competition).
    The self-declaration in accordance with §§ 123, 124 GWB must be
   submitted and signed by every member involved in the case of a bidding
   consortium and/or subcontractors.
    If applicable: Declaration for a consortium and the use of
   sub-contractors.
   III.1.2)Wirtschaftliche und finanzielle Leistungsfähigkeit
   Auflistung und kurze Beschreibung der Eignungskriterien:
   Company presentation attachment.
   III.1.3)Technische und berufliche Leistungsfähigkeit
   Auflistung und kurze Beschreibung der Eignungskriterien:
    self-declaration confirming that you have an active network of
   multipliers in trade and gastronomy in the wine/food/beverage sector as
   well as contacts to trade and public media in Hong Kong (for Lot 1)
   and/or Taiwan (for Lot 2);
    self-declaration about the technical specialist staff or technical
   bodies that are planned to be involved in the provision of the
   services, regardless of whether they form part of the undertaking or
   not, in particular those staff members or bodies that will be
   responsible for quality control;
    self-declaration about the knowledge of the required languages:
   Chinese as native language (Cantonese/traditional Chinese) and
   excellent English language skills (B2) of technical specialist staff;
    provide appropriate references from contracts performed in the past,
   in the form of a list of major services provided in the last 3 years
   (2017, 2018, 2019).
   Bidders must provide at least three appropriate references. To be
   appropriate, these projects must be equivalent to the object of the
   contract described in the tender specifications.
   Equivalent means that the references must concern projects that are at
   least similar to the object of the present award procedure. To meet
   this requirement, the references must cover the following activities:
    Reference 1:
   Lot 1: Organisation of an end-consumer event in the beverages sector in
   Hong Kong;
   Lot 2: Organisation of an end-consumer event in the beverages sector in
   Taiwan.
    Reference 2:
   Lot 1: Organisation of a trade visitor event in the beverages sector in
   Hong Kong;
   Lot 2: Organisation of a trade visitor event in the beverages sector in
   Taiwan.
    Reference 3:
   Lot 1: Production of journalistic texts dealing with wine-related
   topics in both Cantonese and English;
   Lot 2: Production of journalistic texts dealing with wine-related
   topics in both Cantonese and English.
   Several references may be provided to demonstrate your experience in
   the respective fields.
   To ensure comparability with the object of the present award procedure,
   the references 1 and 2 must refer to events that have taken place in
   the respective target country. The organisation of a promising event
   that is comparable to the object of this award procedure requires an
   existing and proven network of contacts to administrative bodies,
   licensing authorities, politics, economy, local multipliers and media
   for the realisation in the respective foreign market. If the DWI had
   the corresponding networks in the respective foreign markets, it would
   itself be able to organise marketing activities in these countries. For
   this reason, the corresponding references must refer to projects in the
   respective foreign market in order to be comparable to the object of
   the present award procedure.
   Möglicherweise geforderte Mindeststandards:
    provide appropriate references from contracts performed in the past,
   in the form of a list of major services provided in the last 3 years
   (2017, 2018, 2019).
   Bidders must provide at least three appropriate references. To be
   appropriate, these projects must be equivalent to the object of the
   contract described in the tender specifications.
   Equivalent means that the references must concern projects that are at
   least similar to the object of the present award procedure. To meet
   this requirement, the references must cover the following activities:
    Reference 1:
   Lot 1: Organisation of an end-consumer event in the beverages sector in
   Hong Kong;
   Lot 2: Organisation of an end-consumer event in the beverages sector in
   Taiwan.
    Reference 2:
   Lot 1: Organisation of a trade visitor event in the beverages sector in
   Hong Kong;
   Lot 2: Organisation of a trade visitor event in the beverages sector in
   Taiwan.
    Reference 3:
   Lot 1: Production of journalistic texts dealing with wine-related
   topics in both Cantonese and English;
   Lot 2: Production of journalistic texts dealing with wine-related
   topics in both Cantonese and English.
   Several references may be provided to demonstrate your experience in
   the respective fields.
   To ensure comparability with the object of the present award procedure,
   the references 1 and 2 must refer to events that have taken place in
   the respective target country. The organisation of a promising event
   that is comparable to the object of this award procedure requires an
   existing and proven network of contacts to administrative bodies,
   licensing authorities, politics, economy, local multipliers and media
   for the realisation in the respective foreign market. If the DWI had
   the corresponding networks in the respective foreign markets, it would
   itself be able to organise marketing activities in these countries. For
   this reason, the corresponding references must refer to projects in the
   respective foreign market in order to be comparable to the object of
   the present award procedure.
   III.1.5)Angaben zu vorbehaltenen Aufträgen
   III.2)Bedingungen für den Auftrag
   III.2.1)Angaben zu einem besonderen Berufsstand
   III.2.2)Bedingungen für die Ausführung des Auftrags:
   III.2.3)Für die Ausführung des Auftrags verantwortliches Personal
   Verpflichtung zur Angabe der Namen und beruflichen Qualifikationen der
   Personen, die für die Ausführung des Auftrags verantwortlich sind
   Abschnitt IV: Verfahren
   IV.1)Beschreibung
   IV.1.1)Verfahrensart
   Offenes Verfahren
   IV.1.3)Angaben zur Rahmenvereinbarung oder zum dynamischen
   Beschaffungssystem
   Die Bekanntmachung betrifft den Abschluss einer Rahmenvereinbarung
   Rahmenvereinbarung mit einem einzigen Wirtschaftsteilnehmer
   IV.1.4)Angaben zur Verringerung der Zahl der Wirtschaftsteilnehmer oder
   Lösungen im Laufe der Verhandlung bzw. des Dialogs
   IV.1.6)Angaben zur elektronischen Auktion
   IV.1.8)Angaben zum Beschaffungsübereinkommen (GPA)
   Der Auftrag fällt unter das Beschaffungsübereinkommen: nein
   IV.2)Verwaltungsangaben
   IV.2.1)Frühere Bekanntmachung zu diesem Verfahren
   IV.2.2)Schlusstermin für den Eingang der Angebote oder Teilnahmeanträge
   Tag: 02/06/2020
   Ortszeit: 11:00
   IV.2.3)Voraussichtlicher Tag der Absendung der Aufforderungen zur
   Angebotsabgabe bzw. zur Teilnahme an ausgewählte Bewerber
   IV.2.4)Sprache(n), in der (denen) Angebote oder Teilnahmeanträge
   eingereicht werden können:
   Englisch, Deutsch
   IV.2.6)Bindefrist des Angebots
   Das Angebot muss gültig bleiben bis: 28/08/2020
   IV.2.7)Bedingungen für die Öffnung der Angebote
   Tag: 02/06/2020
   Ortszeit: 11:00
   Abschnitt VI: Weitere Angaben
   VI.1)Angaben zur Wiederkehr des Auftrags
   Dies ist ein wiederkehrender Auftrag: nein
   VI.2)Angaben zu elektronischen Arbeitsabläufen
   VI.3)Zusätzliche Angaben:
   VI.4)Rechtsbehelfsverfahren/Nachprüfungsverfahren
   VI.4.1)Zuständige Stelle für Rechtsbehelfs-/Nachprüfungsverfahren
   Offizielle Bezeichnung: Vergabekammer des Bundes
   Postanschrift: Villemombler Straße 76
   Ort: Bonn
   Postleitzahl: 53123
   Land: Deutschland
   Telefon: +49 4922-894990
   Fax: +49 4922-89499163
   VI.4.2)Zuständige Stelle für Schlichtungsverfahren
   VI.4.3)Einlegung von Rechtsbehelfen
   Genaue Angaben zu den Fristen für die Einlegung von Rechtsbehelfen:
   The contracting entity must comply with the provisions for the
   protection of bidders in contract award procedures. This is a right
   that bidders are entitled to claim.
   If an undertaking interested in the contract feels that its rights are
   violated due to non-compliance with public procurement provisions, the
   violation must be reported to Deutsches Weininstitut GmbH within a
   period of ten calendar days (section 160 (3) sentence 1 No 1 GWB
   (German Act against Restraints of Competition)). Violations of public
   procurement provisions which become apparent from the tender notice or
   the procurement documents must be notified to Deutsches Weininstitut
   GmbH by the end of the time limit for the submission of tenders
   specified in the notice (section 160 (3) sentence 1 No 2 and 3 GWB
   (German Act against Restraints of Competition)).
   If Deutsches Weininstitut GmbH informs the bidder that it is unwilling
   to redress the latter's objection, the bidder can, within 15 calendar
   days of having received the notification from Deutsches Weininstitut
   GmbH, request the Public Procurement Tribunal to initiate review
   proceedings (section 160 (3) sentence 1 no 4 GWB (German Act against
   Restraints of Competition)).
   Unsuccessful bidders shall be informed accordingly before the contract
   is awarded, pursuant to section 134 (1) GWB (German Act against
   Restraints of Competition). A contract must not be concluded earlier
   than 15 calendar days after this information has been sent to the
   bidders by Deutsches Weininstitut GmbH; this period shall be reduced to
   10 calendar days if the information is sent by fax or by electronic
   means. The period starts on the day after Deutsches Weininstitut GmbH
   has sent the information to bidders.
   A request for review must be made in writing to the Public Procurement
   Tribunal (address: Vergabekammern des Bundes beim Bundeskartellamt,
   Villemombler Straße 76, 53123 Bonn).
   The language of the review proceeding is German.
   VI.4.4)Stelle, die Auskünfte über die Einlegung von Rechtsbehelfen
   erteilt
   VI.5)Tag der Absendung dieser Bekanntmachung:
   29/04/2020
References
   6. mailto:vergabe@deutscheweine.de?subject=TED
   7. http://www.deutscheweine.de/
   8. https://www.evergabe-online.de/tenderdetails.html?id=323995
   9. https://www.evergabe-online.de/tenderdetails.html?id=323995
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